Survey Summary
Responses
230
Completion Rate
54.3%
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Motivation
What stopped you from reserving...
75 out of 75 people answered this question
Product availability
5 resp. 6.67%
Not enough information available
11 resp. 14.67%
Limited payment options
6 resp. 8.00%
Product not appealing/useful
0 resp. 0.00%
Unclear value
3 resp. 4.00%
Price
41 resp. 54.67%
other
9 resp. 12.00%
Summary: The prevailing opinion among customers is that the product would be more appealing if it were priced more affordably.
50 out of 68 (74%)
Needs and Demand
Product Characteristics
Summary: Consistent feedback suggests customers are willing to pay $75.
40 out of 72 (56%)
What color would you prefer...
75 out of 75 people answered this question
Black
44 resp. 58.67%
Red
7 resp. 9.33%
Yellow
4 resp. 5.33%
Blue
20 resp. 26.67%
Demographics
What is the range of your annual income?
75 out of 75 people answered this question
$0-$50K
21 resp. 28.00%
$50K-$100K
15 resp. 20.00%
$100K-$200K
9 resp. 12.00%
$200K+
6 resp. 8.00%
Rather not share
24 resp. 32.00%
Psychographic
I am typically the first person to buy the latest products...
75 out of 75 people answered this question
Average
3.29
11%
(8)
1
20%
(15)
2
29%
(22)
3
40%
(30)
4
Strongly Agree
Strongly Disagree
My friends and family rely on my advice before buying similar
75 out of 75 people answered this question
Average
3.29
7%
(5)
1
29%
(22)
2
29%
(22)
3
35%
(26)
4
Strongly Agree
Strongly Disagree
Important Highlights From Participants
If the product was more affordable. And it is also still more of a video game now.
If I could pay or choose payment options and get options for different discounts.
Consistent feedback suggests customers are willing to pay $75.
"Independent 3rd party verification that this is a real offer and not fraudulent"
"I am not paying a small amount even for something that I have not ordered."
"Reliability for the price. Also you could get bored easily after a while"