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Cassius Hawthorne
Helathy Lifestyle
I always look for educational and screen-free toys that can keep my child engaged and entertained
Customer Persona
90% core segments, 10% 'Other' with diverse needs
Location:
Dallas
Age:
36 yr old
Marital:
Married with one toddler
Arrangement:
Lives in a suburban home with family
Working as a project manager with a Bachelor's in Business Administration.
Income:
$75,000
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Use Cases
Gifting the game to other family members or friends
(48%)
Introducing the game to friends during get-togethers
(42%)
Playing Battleship Legends during family game nights
(10%)
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Social Channels
Instagram
(43%)
Facebook
(32%)
X, formerly known as Twitter
(25%)
Interest
Technology
Online Shopping
Children's Education
Needs
Screen-free children entertainment
Convenience
Safe children’s products
Pain Points
Concern about excessive screen time for child
Lack of educational toys
Noise from toys
Elena Smith
Crypto Strategist
With a work that includes a lot of client communication and stress, the best thing to do is to play some table games with family and friends and release all that stress during weekends
Location:
West London
Age:
41 yr old
Marital:
Married with 2 children
Arrangement:
San Francisco's Financial District
Working as a Product Owner in an IT company specializing in Crypto technology.
Income:
$500.000
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Use Cases
Social Gatherings with Friends and Family
(52%)
Stress Relief After a Long Day at Work
(30%)
Family Game Night
(18%)
Social Channels
Youtube
(52%)
Facebook
(12%)
X, formerly known as Twitter
(36%)
Interest
Playing games online/offline
Historical simulations
Collecting
Needs
Accessible gameplay
Immersive experience
Child awareness and education
Pain Points
Learning curve, difficulty to adapt to the new interface and features of the game
Accessibility, it can be hard to find this version of the game anytime
Gathering the whole family around the table
Dominic Merrick
Technology Conscious
I always had passion for table games and I find it to be the best ay to spend the time with family - reconnecting and having so much fun!
Location:
West London
Age:
28 yr old
Marital:
Single
Arrangement:
Lives in a studio apartment near downtown
Working as a junior QA engineer in an Engineering company
Income:
$200.000
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Use Cases
Quality Bonding Time With Family
(51%)
Historical Learning
(34%)
Fun, Entertaining Way of Spending Time with Friends
(15%)
Social Channels
Instagram
(63%)
X, formerly known as Twitter
(25%)
Facebook
(12%)
Interest
Technology/Simulations
Military History
Quality Offline Time with Friends
Needs
Strategic games
Family/friends entertainment and fun
Quality time boosting activities
Pain Points
Time Constraints
Difficulty in finding time for fun and entertaining activities
Work-life balance